The Anatomy Of A Content Marketing Strategy | Lesson 5 : Content Strategies To Drive Leads

Ask the right questions and you will be rewarded. Who is your customer? What do they need? Where do they live and search? When do they search and how often? Why should they choose you? When they do, how do you get the job done? What do you sell? Where do you want to sell it? Are you an option on page one of Google? Do you look the best when they get there? Is it easy for the customer to do business with you at any day and time? Is your content relevant enough to ensure that you appear as a solution when they search?

If you aren’t an option, it is time to fix it! Evaluate and overhaul your website, content, SEO, local listings and links. Content has the longest lasting and most successful results. Properly implemented and created content, whether written, video or images is invaluable to your progress.