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HVAC Contractors or Professional Indoor Comfort Practices?
In the “retail” HVAC business, there is a growing trend towards identifying as a “professional practice” over the traditional “contractor” designation.
What are the pros and cons of this approach?
Will homeowners be willing to invest more by selecting a professional indoor comfort practitioner over the traditional low-bid contractor in the market?
What are the attributes of a professional indoor comfort practice?
I’d love to hear your thoughts!
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1 Reply
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This is a great question! I think there are many factors, but I will touch on just one. Your website and digital mediasphere. We have seen our clients with custom websites and well branded social media, local listing, directory, and eCommerce sites literally level the playing field. It allows a 3 person company the ability to look like a 100 person company and demand more professional pricing. I’ve seen my small dealers with a strong digital presence charge significantly more than dealers with an amateur digital brand. Our manufacturer has shown us sales numbers showing our dealers with a custom website and seo plan buy 2-4 times the product, accessories & systems and have 2-4 times the financing applications.