HVAC Contractors or Professional Indoor Comfort Practices?
In the “retail” HVAC business, there is a growing trend towards identifying as a “professional practice” over the traditional “contractor” designation.
What are the pros and cons of this approach?
Will homeowners be willing to invest more by selecting a professional indoor comfort practitioner over the traditional low-bid contractor in the market?
What are the attributes of a professional indoor comfort practice?
I’d love to hear your thoughts!