Johnstone Bloomington Virtual Dealer Meeting › Forums › The Future of HVAC › HVAC Contractors or Professional Indoor Comfort Practices? › Reply To: HVAC Contractors or Professional Indoor Comfort Practices?
AdministratorNovember 11, 2020 at 9:21 pm
This is a great question! I think there are many factors, but I will touch on just one. Your website and digital mediasphere. We have seen our clients with custom websites and well branded social media, local listing, directory, and eCommerce sites literally level the playing field. It allows a 3 person company the ability to look like a 100 person company and demand more professional pricing. I’ve seen my small dealers with a strong digital presence charge significantly more than dealers with an amateur digital brand. Our manufacturer has shown us sales numbers showing our dealers with a custom website and seo plan buy 2-4 times the product, accessories & systems and have 2-4 times the financing applications.